Jose Lepervanche, PhD
Crafting and Executing Strategy

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Course Description The central theme of the strategic management course is that a company’s chances for sustained success are greatly improved when managers (1) have an astute, timely strategic “game plan” for running the company and then (2) implement and execute the plan with great proficiency. The content of this course should explain what it means to think strategically about a company’s situation and it should instruct the student in the formal tools and techniques of strategic analysis, crafting a strategy, and then implementing it successfully. The skills-building portion of the course, built around case analysis and management simulation exercises, drills students in the applications of key concepts and analytical tools, helps develop their strategic-thinking ability, forces them to exercise business judgment, and gives them some experiential contact with strategic decision-making. During the term, students learn the roles and tasks of the strategist, the ins and outs of crafting and executing a strategic plan, and how to automatically review a firm’s situation and re-appraise the need for strategy revision. This page has been viewed 365 times since April 3, 2007.

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